NoMoMilk

BRAND IDENTITY

Believe it or not, coffee shops can be dangerous places for people with food allergies or other dietary restrictions. I have personally experienced anaphylaxis as a result of ordering from Starbucks. For this reason, I was inspired to brand a dairy-free coffee shop dedicated to eliminating allergens. The color palette consists of earthy tones and the typography of the logo is organic to reference the plant-based milk alternatives used by the shop. The neutral colors and more playful typography work together to create a logo that feels both sophisticated and inviting.